Category: Marketing


Top 13 Ways Landing Pages Can Build Your Business

December 4, 2017

Marketing

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What Every Entrepreneur Should Know About Landing Pages to Aide their Marketing Efforts

For many entrepreneurs and business owners, the online marketing scene can very confusing and overwhelming. All that marketing terminology that’s constantly being thrown out there on a daily basis is enough to make one pull the covers over their head and hope it all just goes away.

It can be tough to get up to speed and learn the lingo well enough to be able to make informed decisions on whether your business could benefit from the latest and greatest marketing techniques available or not.

That’s always been my goal with writing these business-related articles – to help you get the clarity you need to be able to move forward in an informed way.
So today’s article shares some insights into landing pages.

Landing pages got their name from marketing campaigns that were designed to drive targeted people to a specific page on a website with the intention of converting them to do something.

That “something” is detailed later in this article but first, let’s explore what they are.

What is a Landing Page?

A landing page is simply a website page, but it looks different from a typical website. The difference being it has a primary focus – a single “call to action” or focused objective the site owner wants its visitors to do.

So a well-designed landing page will not have any distractions on it like a navigation or links to other pages or websites. The primary reason for this is to keep the visitor focused on that main objective: take action.

This is commonly referred to as “conversion” where the person has converted from being a visitor to someone that has acted on the objective call to action.
There are two primary types of landing pages: Click Through and Lead Generation.

The click-through landing pages have a goal of persuading the visitor to click through to another page. This is often done in eCommerce situations where a campaign will send people to a click-through landing page and provide compelling details about a specific product or program and then display a button that will lead people to purchase that item.

Lead generation landing pages are used to capture the name, email address and perhaps other pertinent information from the user so it can be entered into a database list.

That database list, which is typically stored in a newsletter platform service, can then be used to follow up with those people either through an Auto Responder series, newsletter sendouts or various promotional campaigns.

Why You Should Use Landing Pages

Landing pages serve a great purpose when wanting to generate leads and sales for your business. As already mentioned, they provide a no-distraction means to get specific people who are in your ideal target market to get into your marketing funnel.

This marketing funnel can help you develop a “Know, Like and Trust” factor with these people using the follow-up strategies mentioned above.

The more they know, like and trust you, the more apt they are to purchase from you either now or later down the road.

Landing pages are typically used in conjunction with launches or ongoing list-building efforts by driving traffic to the page via Google, Facebook and other ad platforms, content marketing and social media promotions.

To really give your launches a big boost, you can use list segmentation and ad targeting to a variety of landing pages designed for specific audiences.

13 Top Ways of Using Landing Pages

Here’s a brief list of ways you can use landing pages to help boost your business:
1. Offer a free giveaway such as a downloadable PDF eBook, checklist, report or workbook. You could also make it a video series to really captivate your audience.
2. Ask users to participate in a Quiz or Survey. The responses will reveal a solution or explanation to a problem that showcases your expertise
3. Create an event sign-up page for an upcoming webinar, teleseminar or even telesummit
4. Offer a free consultation for the professional services you offer
5. Promote a new or existing product or program that you’re offering
6. Offer a free chapter in a book launch/promotional campaign
7. Set up a free trial offer for a membership program
8. Provide incentive for people to ask for a quote
9. When compelling enough, a simple newsletter signup request can bypass the need for a free giveaway
10. Provide informative case studies or white papers
11. Offer limited-time-only coupons or special offers
12. Have them enter a contest
13. Compel people to sign up to receive “sneak peak” notifications of a future product or program launch.

So as you can see, there are a variety of ways a landing page can be used to help improve your business marketing efforts.

3 Fundamental Aspects of Internet Marketing that Should Never Be Ignored

December 4, 2017

Marketing

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Effectively promoting and marketing a product, service, website, or brand online can be quite the challenge in today’s competitive environment, requiring a multi-faceted approach and a significant investment of at least time and effort.For companies that are serious about getting their brand name out there on the World Wide Web, paying an experienced team of experts to do all the hard work seems to make the most sense from an investing standpoint. Still, even with an extensive advertising budget, simply deciding what to invest in first can seem like a daunting task when you’re just starting a campaign from scratch.
To provide a broad understanding of the main components of internet marketing, we’ve listed the following three promotion types that are essential in every marketing campaign.

Search Engine Optimization

Any website that aims to receive a large number of visitors on a daily basis should work to increase organic traffic through SEO. Organic traffic comes from visitors that stumble upon your site naturally while searching for a topic or keyword in a search engine like Google. By writing and posting content that targets popular searches or answers popular queries, you’ll be able to attract targeted traffic and, most importantly, if you can obtain #1 rankings, your site will be showing up at the top of Google whenever someone searches for a specific term or phrase, which is of course is a reputation booster.

2. Social Networking and Social Media

Every internet marketing campaign should involve the creation and ongoing maintenance of multiple social networking accounts. Social media marketing can be defined as the practice of posting interesting and entertaining media to your social networking accounts so that it can be seen and shared by all of your followers, who then share it with their friends, creating the commonly mentioned “viral traffic” effect. You should devote a significant portion of your time to keeping social accounts updated and posting the best new content you can find or create.

3. PPC and Other Advertising Methods

If you’ve ever browsed the internet for more than a minute, you’ve probably seen a text or banner ad before. They’re ubiquitous online, with advertising networks like Google Adwords making it easy for anyone to launch a campaign and have their ads posted on relevant sites in their niche the same day. For starters, you should be learning how to use Google’s pay-per-click (PPC) services to attract targeted visitors. A PPC advertising scheme only requires you to pay a set amount every time a web surfer clicks on one of your ads and is brought to the landing page on your site.

Bringing it All Together

After you attract a decent amount of traffic from the SEO and social media efforts, and have started getting conversions with the PPC, you can then calculate, on average, how much you’re having to spend on PPC before seeing a desired action (i.e. – a sales or newsletter sign-up) and from there you’ll be able to work out a rough estimate of how much it will cost you per conversion using PPC investments alone.

10 Marketing social media tactics boost holiday sales

December 4, 2017

Marketing

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Tis the season for holiday sales!

Shoppers are flocking online in search of gift giving ideas. According to Mashable, “65% of shoppers tap social media looking for the perfect gift … and two out of three shoppers purchased a gift they found via social media.”

So what are the best ways to cash in on seasonal sales with your business?

Whether you are a service-based business or sell products, here’s some suggestions to get in the spirit with holiday sales.

1) Learn from the Ghost of Christmas Past
Look at metrics from last year’s holiday sales. What products were bestsellers? Which promotions created the biggest lift in sales? What special offers were a total bomb?

Discover what worked and didn’t so you can capitalize on it when you plan this year’s promotions.

2) Make a Holiday Social Media Cover Image
Decorate your social media business pages with a specially designed cover image. It’s the perfect place to announce special holidays promotions and deals.

Be sure to create one for all of your social media accounts.

3) Use Holiday Hashtags
Twitter shoppers may use hashtags to find their next purchase. So take advantage of hashtags to get discovered.

Some popular hashtags include: #blackFriday, #diy, #holidayssavings, #stockingstuffers, #holidays, #Christmas, #Hannukah, #Kwanzaa, #NewYears

Need ideas? Here’s 106 Hashtags for the Holiday Season http://www.trainingauthors.com/106-hashtags-for-the-holiday-season/

4) Create Social Media Graphics for Promos and Deals
Everyone loves getting a great deal when holiday shopping. Make festive graphics promoting special promotions that make purchasing the perfect item irresistible.

Deals can include:

• one day only,
• limited quantity sales,
• buy-one-get-one free,
• special discounts or holiday coupons.

Consider offering a “12 days of Christmas” promotion with a special deal each day!
Canva makes it easy to make custom holiday social media graphics.

5) Boost Sales with Free Shipping
Consider offering free shipping for holidays gifts. Create highly visible buttons or banners promoting it on your website.

Or you can boost the order size by offering free shipping on orders over a bigger dollar amount such as $100.

Studies show that shipping costs are one of the biggest deterrents to making a purchase online so this one tactic could result in big returns for you.

6) Offer Gift Ideas
Holiday shopping can be frustrating when you don’t know what to buy for the person who has everything. You’ll want to promote your bestselling gifts.

Make gift buying easy by sharing gift suggestions like:

• 5 gifts for mom,
• 10 gifts grandparents love,
• 5 gift ideas for tech savvy teens etc.

Then offer links to purchase each of the items you mention on your blog and on social media.

Better yet, if you have a blog, write articles based on these topics and refer to your products within the article with links back to the purchase page.

7) Write Reviews
If you offer one of the hot new products of the season, consider writing and posting a review about it on your blog. In this review you could mention your own offerings that would be a great gift accompaniment.

As an example, do a review of the top three smart phone accessories for Mom this Christmas and share pictures of them with a red bow on them along with a side-by-side features comparison. Then mention how your offerings go great with these gift ideas while including links to purchase.

You could also incorporate your Amazon affiliate link for those products

8) Suggest Stocking Stuffer Ideas
Help idea stumped shoppers by offering suggestions for small items for everyone on their shopping list!

Write a blog post with the hottest stocking stuffers for the season. Share daily stocking stuffer ideas on social media using hashtags like: #beststockingstuffers2016 #cheapstockingstuffers #stockingstuffersforwomen

9) Reward Loyal Customers
Offer to give a $100 Gift Card to a randomly selected customer caught posting a picture or video with your product on social media. Set up a campaign having them use a special hash tag like #christmascountdown.

This can help your promotional campaigns to go viral as customers share on their timeline and family/friends see their post.

10) Share Holiday Spirit
Connect to the spirit of the holidays in your customer’s hearts. Engage your customers by asking them their favourite holiday tradition.

Get people to interact with your brand by asking them to share:
a. Their most-loved family recipes from Thanksgiving or another holiday event.
b. What their most loved Christmas song is.
c. DYI Christmas decorating tips.
d. Easy gift wrapping suggestions.

The Entrepreneurial Bright and Shiny Object Syndrome Exposed

December 4, 2017

Marketing

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What You Need to Know Before You Sign Up for Yet Another Program

There’s an insidious travesty happening in the entrepreneurial world and I’ve stayed silent about it long enough.

It’s time to expose what’s really happening to unsuspecting entrepreneurs and business owners when it comes to seeking the perfect answer to their business needs.
You probably already know it as chasing after the bright and shiny object syndrome.

It happens when the perceived need to learn more, be more and do more outweighs the need to actually get clients and run a business.

Why The Bright & Shiny Object Syndrome Happens

New entrepreneurs, especially women, often horde a deep-seeded secret that weighs them down and prevents them from growing their business to the heights they are perfectly capable of, but often don’t realize it.

That secret is the debilitating knowing they will be exposed as a fraud.

I know this because I too had this fear years ago.

It kept me playing small.

It stopped me from stepping outside of my comfort zone.

It dictated all of my business decisions from how much to charge to how I should be positioned in my industry to whom my ideal clients were.

The thought of being exposed as a fraud far outweighed any voice of reason that declared otherwise. It was a powerful force that controlled my every move.

But I had no idea this was going on. I wasn’t consciously aware of how much my actions were based upon that one fact: Feeling like I was a fraud.

But was I really a fraud? Hardly.

My educational background and previous business skills and experience put me far above the level of many of my competitors in the web development and digital marketing space. But I still found a way to discount all of that.

It wasn’t enough.

I needed to learn more.

Clearly they know far more than I do – just look at how “successful” they are.

They know the “secret”.

So what did I do about it? I signed up for every program I could in order to find out what that secret was.

I embarked to find that perfect formula to follow. That magic system that would take me from point A to point B easily and effortlessly.
That thing that would make me successful.

Once I completed these programs, THEN I’d skyrocket my success!

Not.
And it’s probably not going to work for you either.

Yes, you’ll get some new insights out of the training. You’ll learn a few things along the way. But it won’t be enough.

And that’s because it’s not really what you need. Not by a long shot.

More than likely all those programs will just result in you feeling more overwhelmed and confused than ever before. How on earth are you going to find the time to implement all this, let alone understand how to do it all?

There’s only so much time in the day and wouldn’t you prefer to be working on what you’re passionate about instead? The reason why you went into business to begin with?
Here’s the deal. What you really need is to start believing in yourself.

I can’t tell you how many struggling entrepreneurs I have worked with over the years. They aren’t able to reach successful heights in their business and the first (and often only) thing they will blame is themselves.

Their inner voice is screaming at them:
• You don’t know enough.
• You need to learn more.
• You are clearly in way over your head – what were you thinking anyway?
• You’re better off just quitting before you are exposed as the fraud you really are.

This may sound very familiar to you too.

So what does an aspiring entrepreneur do when they have thoughts like these? They sign up for every course, program, system, webinar, teleseminar, telesummit imaginable.

They become addicted to learning.

In their quest to no longer feel like a fraud, they embark on a mission to learn every single aspect about running a business they can. They feel they MUST learn how to:
– Figure out who their ideal client is (even though they’re not sure what to do with that info once they have it)
– Build a website themselves (even though technology has never been a friend of theirs)
– Design their own logo and marketing materials (even though they have never had any formal training in graphic design)
– Set up a sales funnel (even though they’re not really sure what that is)
– Write the sales copy on their website and landing pages (Even though writing does not come easy for them)
– Do Search Engine Optimization (SEO) on their website (even though they aren’t sure what that means)
– Conduct webinars and teleseminars in order to launch their new program (even though they don’t have a program to launch yet)
– Get on stage and be a speaker… write a book… participate in JV partnerships… hold workshops…. The list goes on and on!

What results from all of this? Entrepreneurs are spending SO much time and money on learning all of these skillsets that aren’t a part of their core competency, they aren’t left with any time or energy to focus on their own business!

And here’s the insidious part of it all:

The people who are selling you these programs and systems know full well you are prime for the picking. They are capitalizing on your fears and are making loads of money doing so. They are counting on you feeling you MUST know all of this stuff before you can be successful at your business.

They also know that once they have your attention, you are prime to be “upsold” on higher-end programs or at least make affiliate commissions by referring other products/systems/platforms you MUST have.

Their business survival depends on it.

“BUT SUSAN!” I can hear you saying out loud… “in order for me to be successful, I have to have all of these things in place, and I can’t afford to hire anyone to do it all for me!”

Yes. But.

There’s a couple of falsehoods in that statement:

– You do NOT need a website or marketing materials (yes, that’s coming from a web developer and online marketer!). Not right away at least. I sure didn’t have those things in place when I first started.
– You do NOT need complex marketing funnels and fancy lead generating downloads
– You Do NOT need a huge list or any list at all for that matter
– You do NOT need to have every duck lined up in a neat row before you can start talking to clients and generating business.

Eventually, sure, you can work towards incorporating all of that into your business and marketing model. But not until you can afford to have it done properly. Wasting your time and money on learning how to do it all yourself is simply that – a waste of time and money.

And that’s because you will never learn as much as what the pros know in those key areas to get the same kinds of results by doing it yourself. You simply can’t know it all.
Plus that deep-seeded fear is also going to do whatever it takes to stop you in your tracks.

What You Really Need

All you need to start and run a successful business is to trust yourself, your knowledge, your expertise and your ambitious drive to do what it takes to make it work.

And most of all, you need the confidence in yourself that you are absolutely, unequivocally more than capable of bringing your business vision to fruition.

Your passion, energy, drive and vision is the fuel that moves your forward and creates the opportunities you need to make your business successful. Not all of those programs you’ve signed up for.

The more you believe in yourself, the more opportunities will materialize that will get you one step closer to achieving your goals.

Will you be rich in 30 days like many sales pages promise? Unlikely. But if you are wanting to build a sustainable business, you probably don’t want that kind of huge growth anyway.

Stop believing all of the hyped-up promises we are bombarded by everywhere we turn and instead, start believing you already know what you need to move forward.
And of what you don’t know, the right help at the right time will show up for you.

Now go. Trust yourself. Build a sustainable business with confidence and kick that false nagging voice that’s tell you you’re a fraud out the window. Stop giving away your power to those that are hungry for your money and make the right choices for you based on confidence, not fear.

Why Businesses Need SEO for their Online Communications

December 4, 2017

Marketing

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Effective search engine optimization to drive consumers to the website

The goal is to generate increased targeted web traffic and increased lead generation. How? By integrating long tail keyword combinations into the text, analysis of the effectiveness of on-page optimization, and optimization of page content, meta tags, headline tags, and alt tags.

But there is more, such as internal and external linking, submission of your site to Google and Bing, SSL certificates, and local listings submission.

So if you’re reading this and you don’t have the time or the desire to further market your business online, and to monitor and analyze SEO tactics and strategies, and make ongoing changes to improve performance, you should consult with a specialist like the J Howard Company.

The typical small business owner profile

I have a small business and I want to update my Web site.

I want it to be “responsive” so it looks great on any mobile device.

I want it to be easy to navigate and provide a good experience for the user.

I need to be able to add content and images easily.

I want to make sure it’s secure and can’t easily be hacked because I sell things online.

I don’t want to spend a fortune.

I want it in a timely manner, say three months.

I don’t want to have to update it often just because the software used to make the website is outdated.

(It’s a good idea to copy this list and to refine it for your own use because it serves the purpose of your agreement for using someone to complete what you can’t or don’t want to attempt. As long as everyone involved is aware of what is expected of them, there should not be much of a problem.)

If you are like most businesses you want to be found on the Internet because you believe you are then more legitimate (just like your competitors). You may be aware of other businesses’ successes and you also want to get your piece of the online-buying market.

You may have consulted with an ad agency (they often outsource this and other services)and decided the price was too high—you don’t need a full-service agency just to have a Web site.

You don’t know about design or programming (that’s not your business or career choice) and you have seen advertisements on television, or researched creating your own Web site by using a template or a free software program.

You really don’t like what you see from most of the do-it-yourself template results so you look for Web site designers to give you a cost estimate, and there are thousands to choose from. The very best examples are not surprisingly the most expensive.

You do more research and find that so-and-so company had their Web site created by someone using a WordPress program, and you are told that it is easy to use and inexpensive to get on a Web hosting service like GoDaddy. You take the plunge.

Very soon you discover that the most recent program you have is now out of date and because of hacking and security concerns you need to update your version of WordPress.

You also discover that your attempts at using the updated software require more experience than you have or care to be involved with, and so you contact one of the designers you found online who knows how to use WordPress.

Like any professional, the designer wants to be paid for their time and after you both agree to what is expected and the cost, you are told it may take three to four months to complete the site and have it live on the Internet. Four or five months later you have a site.

You want to update data and information and also add some images and content to your new site. Your designer assures you that this is all possible with all the plugins and so forth built into your site. When you try it yourself, you are overwhelmed by the all the options and power you have available. Many designers are still learning about tools like WordPress, so it pays to get some kind of guarantee from whomever you decide to use (see the list above).

Because you are not experienced you have to rely on a designer to do the work for you until you become experienced yourself at making the alterations to your site as you want (with your CMS, or Content Management System). You pay the price for their experience and hope that there are no problems.

But there usually are.

Many times it is a problem in the code for one of the many plugins your site uses. Or there is a compatibility issue. Or, you don’t understand the logic of how to use the tools resulting in incorrect operation or display. Whatever the problem is, you need to get that corrected. That may mean a developer (one who knows programming code inside out) will be required if your designer isn’t a developer, too.

Now you may be sorry for choosing that low-cost overseas Web site design company because they are unavailable to help you. Many times they go out of business or just no longer take your calls. Maybe what they did was wrong and you now must use someone that has to correct whatever they did wrong.

Finding a good developer is not as easy as finding a good designer. This is why I use a designer and a developer. The designer can make a slick looking site. The developer can ensure it all works properly. Finding a person who is both is even rarer. Most developers tell you that they lose money designing Web sites so they don’t do it anymore.

So, six months or more after you started to get the new site up and operational you have a decent Web site. You have spent about twice the amount you expected and it took twice as long to get it completed. You still need to learn some of the WordPress design functions and your developer should be able to help you with step-by-step instructions.

The point is that if you have little or no experience in Web site design, you are better off having a local source or at least someone in the same country to perform the tasks. It takes time to learn and it isn’t for everybody. WordPress makes updates often so you should also have a developer that can keep the site up to date when it is appropriate.

I have found a good source for Web site development named Golden Oak Web Design. Instruction for multiple types of WordPress users is offered and can save customers money if they consult first with Golden Oak Web Design.

For writing content and optimizing the Web site and all online documents, I suggest you contact the J Howard Company.

Creating The Right Online Marketing Strategy

December 4, 2017

Marketing

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People that own a website are often quite anxious about their needs for reaching out to consumers. Owners are continually faced with a unique base of challenges when trying to remain competitive with comparable pages in their niche while also considering their budgetary constraints which can seem counter intuitive on various levels. People focused on this need should know the fundamentals of creating the right online marketing strategy as part of ensuring their efforts will be carefully managed.

Growth strategies that are implemented by websites are generally based on the need to be as visible and well ranked on the internet as possible. Owners typically learn that the constant fluctuation in rules and regulations combined with the needs for generating revenue are stressful to balance and work through on various levels. Concentrating on the most viable strategies and insights is usually an effort that is more difficult to consider than originally imagined.

Owners in most markets are offered a significant number of tips and strategies to try and implement in their companies. Many of the latest in techniques are quite difficult to comprehend while also focusing on the chance to remain as streamlined as possible along the way. Understanding the most viable steps in this process is helpful in maintaining the best results possible.

Understanding the core base of consumers that must be reached is one of the most helpful and prevalent facets of insight in this process. All sites operate within a particular niche which is based on the kinds of consumers that are known to be the most viable to reach out to for the creation of revenue. Tailoring all campaigns to this market is usually quite simple once they are understood.

Learning about the latest in search engine regulations is also quite pertinent for anyone involved in this process. Search results are the main source by which people actually find the sites they are interested in using and focus on the pages that have received the highest rankings among competitors. Rules and guidelines are continually changing and should be fully understood prior to implementing any kind of campaign.

Milestones are also essential for people to consider when making this particular choice. Milestones offer owners the opportunity to make sure their growth results are monitored at various stages for the sake of making sure adjustments are easily performed. Realistic and carefully monitored milestones are helpful in providing the owners to actually make sure their growth results are proactively managed.

Social media campaigns are also quite helpful for people to consider. The use of social media has become a leading source of how businesses reach out to their clients with the creation of a company page and the spreading of campaigns on their profiles. Most platforms offer comprehensive metrics for their clients to ensure their campaigns are successfully implemented.

Owners are also known to consider the use of promotional offers with their growth efforts. Promotions are helpful in providing the chance for consumers to gain an idea of what is offered from the company and why they should be considered for making a purchase. Most promotions are readily afforded and quite effective when implemented.

Factors That Are Essential For The Success Of Your Branding Strategy

December 4, 2017

Marketing

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Developing a personal brand is very important for the success of your career and your development as a leader. However, nowadays it has lost most of its attention as people irresponsibly use Social Media for branding purposes as they believe that Social Media is the key to increase the relevancy and market value of the brand, instead of recognizing that the procedure of developing a brand is actually a huge responsibility and a continuous task that is extended well beyond the Social Media.

Your branding agency should completely understand that managing any brand requires to be a great role model or a voice that others can depend upon and that’s why, everyday, we as a creative agency have to deliver up to a standard of expectation that we have set forth for ourselves and our clients.

For you to understand what we believe in, here we are stating five basic factors that you must be aware of as they are actually the components of any comprehensive brand strategy that can effectively help you to keep a brand alive for a fairly long time

• Purpose:
Every brand makes a promise, but in the market, where the budgetary vigilance is high and confidence of customers is rather low, it’s not only a promise that can out shine a brand from others, but having a solid and defining purpose. Creative Group Studies first understands your specified purpose and then uses it as a differentiator between the brand and its competitors while marketing your brand.

• Consistency:
Consistency can is achieved by avoiding discussion the things that do not relate to the brand as when you are giving your brand a platform to stand upon, you’ve got to be sure that your message is cohesive and contributes to the brand recognition.
Our advertising strategy focuses the consistency to avoid leaving the potential customers (of our clients) to struggle while putting the disconnected pieces of our clients’ business together.

• Flexibility:
It is a fast changing world and marketers need to remain flexible to ensure relevancy and this can be amazing as it lets you to be creative with your campaigns. Remember that flexibility doesn’t contradict with consistency, which actually aims to set the standard of the brand and flexibility is about making adjustments to build interest along with distinguishing your approach from your competition.
Our branding strategy possesses enough consistency to be recognizable and identifiable, but also enough variation to keep things human.

• Competitive Awareness:
For your brand strategy improvement, you have to take the competition as a challenge as this creates a greater value to your name. You happen to be in a same business and chasing the same audience, so you better watch what they do. Your creative team should stay in tune with the strategies of your competitors, but they should not let them dictate every move they do. On that note, they have to make sure to make your brand unique and significant to the consumer while presenting a differentiation.

• Loyalty:
If you already have customers that trust you and your brand, then you should reward them for that love. They go out of their way to act as your brand ambassadors by writing about your brand and telling their friends about it. When you are cultivating the loyalty from these people, you are actually yielding more returning customers for sure.

9 Advantages of Facebook for Business

December 4, 2017

Marketing

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Lots of sites, blogs as well as Facebook websites are made to particularly advertise or promote services and products. You simply require a PC device along with a quick web connection to be able to match the changing upgrades. Making and sustaining a Facebook for the business page is among the simplest and cheapest methods to market products and providers.

Here, you will get to know about 9 advantages of managing an effective company page on the web page.

1] Understand Your Audience– While you’re obvious about who you’re speaking with on Facebook, you are able to produce encounters around your audience’s likes and interest. A typical example of a B2C organization that’s in-tune using its market is Red bull, as confirmed by that Page’s custom applications and distinctive content.

2] Easy Marketing of Products and Services– Whenever you effectively handle your Facebook page, it’ll produce traffic for your real product website as getting connected with your Facebook page. Connecting your real site is just an amazing method to market your Facebook site, your services, and products.

3] Easy And Fast Company Offers/ Dealings– Just about everybody is aware of Facebook. The existence and presence of almost everyone on Facebook signify a quicker company feed-backing regarding the products and providers you’re marketing during your Facebook business page. It could create a fast and modern return on opportunities.

4] Improved Customer Conversation– While conducting business, among the greatest indicators of client/consumer gratification are recommendations. Recommendations increase possible client conversation through queries tossed through your Facebook business page. They’re also the least expensive method to market it.

5] Have some fun– Encounter it, many people log in to Facebook to possess enjoyment and relate genuinely to buddies. Getting together with companies is just a remote thought. That doesn’t mean, nevertheless, these customers aren’t an attentive market! The important thing would be to impress enjoyment into your Facebook exercise when suitable.

6] Established Status– An expert searching Facebook business page seems dependable and reputable to people. To be able to utilize your Facebook site to advertise and develop your company, begin with the fundamentals and create your status. An effective Facebook page instantly attracts a feeling of trustworthiness and credibility.

7] Low-Cost Marketing Expenses– Advertising your services and products effectively through the correct administration of your Facebook business page may result in the cheapest feasible marketing cost price you can actually envision. To be able to decrease your advertising costs around feasible, ensure that you handle it precisely.

8] Timeliness– Remain update on present guidelines; contain good, sharp graphics; and fill your site with regular details about your company

9] Powerful Connection– Efficient Facebook administration practices and methods are certain to provide achievement for your company. To be able to reduce the trip toward an effective company for your Facebook business page, you have to create powerful contacts today. To be able to market it nicely, you have to understand where you can connect your strings that’ll assure when the company involves an advantage.

Tips on How to Develop the Brand Online

December 4, 2017

Marketing

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If you are wondering if it is possible for a small, family owned company to break into the world market with their product, our answer is – yes. If you have a good idea, willingness to learn and develop in a business sense, and you’re ready for everyday challenges that require a lot of persistence, you’re on your beginning to become a successful entrepreneur.

Your beginning should be linked to the website through which customers can met with your brand, and focus on Internet marketing and high quality customer support.

The following is a list of tips, drawn up on the basis of years of experience in business and online branding.

1. Email marketing – Place a collection of automated email campaigns that you designed in a way that will increase your sales.

2. Publish an article about your business in the media – Getting publicity is a great way to reach new customers and help more people discover your product.

3. Start an affiliate program – You can get other people to promote your product for a commission, and you will pay them only if they achieve a sale.

4. Customized advertising on Facebook – Customized advertising on the social network can be very effective because you know more about the people whom the ad is displayed.

5. Start a Facebook Store – This feature makes it easy visitors to discover, to know better, and even buy your products on Facebook.

6. Referral Marketing – Internet not only allows you to reach more people, but also makes it easy sharing of content, which can be easily traced.

7. Cooperation with bloggers – Ask bloggers to highlight your product or write a review about it.

8. Blog – Blogging is a great way to promote your store.

9. Instagram – Instagram has more than 400 million active users and its visual focus is perfect for promoting products.

10. Run Contest – Competitions are an easy and affordable way to get closer to your product a large number of people.

You can not survive on the market on the basis of a good product or service. You should be constantly informed about new methods and invest in marketing because it will be invested back several times. Selling process don’t concludes our relationship with the sale and therefore special attention should be paid to their information and customer support. Every satisfied customer is another way in which the positive image of the brand expands and grows.

A Quick Guide to Set a Smart Online Attorney Marketing.

December 4, 2017

Marketing

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A common question that regularly pops up is how to set a smart online marketing firm. The first thing one should clear that tactics those are applied on normal marketing and tactics applied on attorney marketing are completely different to each other. After studying many journals, here I present a quick guide to set up a nice attorney advertising.

1. Know your objectives.

Having a firm and clear image of your organizations’ promoting objectives is essential… however, those objectives are frequently plainly obvious. For the vast majority of the organizations I work with, the objective is essentially more customers (or perhaps more customers, and less legwork with respect to the lawyers). On the Web, that implies getting more guests to the website and turning more “window-customer” guests into customers.

All that we discuss starting now and into the foreseeable future―from characterizing your intended interest group to making the content and past―will have this same extreme objective.

2. Begin by discovering your optimal customers, and truly becoming more acquainted with them.

How frequently have you heard that breakfast is “the most critical feast of the day”? Is it accurate to say that it isn’t stunning, however, what number of individuals skip breakfast constantly?

It’s the same with knowing your optimal customers. I’m not misrepresenting in the smallest when I say… Adding to a laser-carved photo of your optimal customer―who they are, what they need, what you can accomplish for them, etc―is by a wide margin an essential bit of your promoting system.

3. Get your Site in line.

On the off chance that you’ve endured the first real stride in making a powerful web promoting procedure for your firm, take heart―it gets less demanding from here.

The following step is to upgrade your Site. This is the focal point of your promoting universe―everything else, from articles you compose, to posts on your online networking destinations, to messages you send will be gone for taking your peruse back to the website.

For the time being, we’re simply worried about the fundamental “advertising” some portion of the site―your landing page, “About” page, etc.

4. Arrangement and execute your content methodology.

For the moment, you ought to have a laser-focused on the photo of your optimal customer, and your Site ought to be, for our reasons, great to go.

Presently we’re going to jump into your company’s content methodology―your arrangement for making information, for example, blog entries, recordings, podcasts, or whatever else your forthcoming customers may be keen on―as a method for standing out enough to be noticed, making your law office emerge in their psyches, and beginning a relationship that will, at last, prompt a deal.

4. Test, enhance rehash.

After your first month or so of content has been discharged into the wild, it’s a great opportunity to begin repeating.

You need to end up the Toyota of law office advertising. Toyota’s prosperity is can be to a great extent credited to their routine of kaizen (Japanese for “nonstop change”).

Consistently, consistently, Toyota specialists roll out little improvements to the generation framework were and there to expand proficiency, here and there to right mistakes. After the new changes go live, they measure the outcomes. On the off chance that the progressions brought about a positive pick up, those progressions are institutionalized over the whole operation. If not, the thought was still worth experimenting with, and things about-face to the way they were.

5. Pour fuel on the flame.

That refined promoting arrangement of yours has advantages past quite recently being proficient.

When you’ve gotten a laser-sharp concentrate on the kind of substance that drives business, you can kick it into overdrive.

Envision you realize that the 1500–2000 word blog entries you compose on subjects identified with beginning a business commonly convey you one to two new customers. In the event that those customers are every justified regardless of a normal of $500 in benefit to the firm, you can cheerfully contract somebody to compose.